Common Myths
Is Home Care industry saturated? if it is so easy to run a home care agency why is everyone not a millionaire?
Although there are many home care agencies springing up, not all are equipped with the vision, passion, resources, professional support, financial support, and foundation to keep their businesses running. With a strong niche, specific target markets and marketing plan you are on the way to a lucrative business. Like any business, you must put in the time to cultivate the business. The common phrase "most businesses fail within 5 years of starting" still applies to home care. Keep in mind 20 self pay patients with an average of 40 hours of service per week can bring 1 million in gross revenue
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You must be a Nurse or Medical Professional to start a home care business. While many states require a Nurse to be on staff, many owners are not medical professionals. Having a clinical background does have great advantages and can set your agency apart. However, entrepreneurs with a technological background and creative background can enhance patient experience and outcomes.
Our business is based on providing professional guidance and solutions, which means we receive many questions from clients and we have answers.
Is Home Care industry saturated? if it is so easy to run a home care agency why is everyone not a millionaire?
Although there are many home care agencies springing up, not all are equipped with the vision, passion, resources, professional support, financial support, and foundation to keep their businesses running. With a strong niche, specific target markets and marketing plan you are on the way to a lucrative business. Like any business, you must put in the time to cultivate the business. The common phrase "most businesses fail within 5 years of starting" still applies to home care. Keep in mind 20 self pay patients with an average of 40 hours of service per week can bring 1 million in gross revenue
​
You must be a Nurse or Medical Professional to start a home care business. While many states require a Nurse to be on staff, many owners are not medical professionals. Having a clinical background does have great advantages and can set your agency apart. However, entrepreneurs with a technological background and creative background can enhance patient experience and outcomes.